Your company or organization is ready to step up and join the internet – or you’re ready to upgrade your existing website. Either way congratulations! Building and/or upgrading a website can have a significant positive impact on your overall business, both in direct metrics like sales, and indirect metrics like customer satisfaction.
Where to start? If you’re thinking the next thing you need to do is hire a web design company – stop. You’re not ready for that yet.
Yes you need to eventually get expert input & recommendations, but for the time being try to brainstorm what you want as a company. While web design companies can offer expert recommendations, you are the foremost expert on both your business, and what your website needs to accomplish to be an effective business tool.
Here are basic things every company website should contain:
Once you get past the basics, you have to ask yourself a few very important questions:
These questions are what start really good internal conversation, and lead to great answers. It sounds simple – you match solutions to customers problems, but it’s not simple. Most companies don’t think these things through, and end up with websites that act as basic brochures, that fail to perform as an effective business tool.
In 10 years we can count on both hands how many companies truly understood their clients & what their clients needed to accomplish via their website. Without this knowledge, even great web design companies will not be able to understand all the potential your website has to better serve your business.
Start your website journey from the perspective of making your clients happy. Ask some really good questions internally and come up with realistic goals that will make your website an effective business tool. Once you have the business side of things done, a good website design company will be able to effectively create the tool your business needs.
Next Step: Website Buyers Guide
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