Billions of people access the internet every day. They are Moms, Dads, Teenagers, Grandparents and even Kids. They’re looking for everything imaginable. They could be looking for the products and services and even content you’re offering.
What Exactly Is Internet Marketing
Also called online marketing, it is the process of promoting brands, products amd/or services over the Internet. It combines the technical and creative aspects of the World Wide Web including advertising, design, development and sales. The end goal of internet marketing is getting your message, service and/or product in front of your audience, in order to accomplish goals including sales, reputation management and customer service.
The Different Channels Of Internet Marketing
Internet Marketing is far-reaching, and includes anything done to market or advertise on the internet. The following channels offer a high level understanding of how you can utilize the internet for marketing:
| Search Engine Marketing | Free (organic) & paid inclusion models of listing a website on search engine results pages of search engines such as Google, Yahoo and Bing. | Learn more about our Search Engine Marketing Services |
| Display Advertising | Placing your website advertisement (usually a banner) on various websites around the internet. You’ll want to place your ad on websites that have users that are relevant to your offering. | Learn more about our Display Advertising Services |
| Email Marketing | Includes using email messages to reach new customers, or sending email to your existing customers with goals such as sales, customer service, company updates, etc. | Learn more about our Email Marketing Services |
| Social Media Marketing | Social media websites such as Facebook & Twitter attract a large portion of internet users every day. With new social websites seemingly popping up overnight, it can get extremely confusing what websites to be involved in and what to do with them. | Learn more about our Search Engine Optimization Services |
| Search Engine Optimization | The technical side of Internet Marketing. Search engine optimization includes auditing your entire website to locate & correct issues that would otherwise result in poor website performance, such as load speed and search engine crawlability. | Learn more about our Search Engine Optimization Services |
| Reputation Management | With local/national review sites, social media and the ease of starting a personal blog, your customers have an number of ways to talk about your company on the internet. Good feedback can often times be a boon to business, however negative feedback combined with how you react can do the opposite. | Learn more about our Search Engine Marketing Services |