Lehigh Valley Search Engine Optimization Services

In addition to search engine marketing that includes both organic & paid search, we offer search engine optimization, which is the process of increasing the visibility of a website or a web page in a search engine’s free or organic search results. You can check here for more information.

In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

In a nutshell be build & upgrade websites using search engine optimization best practices established directly from Google. There are many goals of search engine optimization, but the high level is to have your website listed for the keywords you want to target. The big difference between search engine optimization and organic search engine marketing is where the marketing actions are applied. In optimization you’re trying to update & optimize your own site, and in marketing you’re trying to influence other websites (usually to earn or build links).

Search Engine Optimization Audit

We start our process by performing a complete audit of your website. We look at all:

  • error messages
  • page headers
  • page titles
  • page content
  • media alt tags/descriptions
  • internal linking patterns
  • site load speed
  • conversion pathing
  • and many other items

A healthy marketing plan typically involves both search engine optimization and marketing to account for your website and external sites around the internet with the goal of becoming & staying visible for your target keywords to drive potential customers to your website.

How Search Engine Optimization Can Help Your Business

On any given day online, 59% of those using the Internet use search engines, which has doubled since 2004 (see pew report). Currently, over 90% of all adults online are using search engines. Need I continue? The point here is your current & potential customers are using search engines on a daily basis to find what they are looking for, and you need to visible when relevant searches are taking place.

Our Process Is As Follows:

  • We research & analyze your business to understand your market, competition, issues  and opportunities.
  • We contrast your products & services against your target customer profiles – from this we’ll create a marketing plan. This plan includes how we’ll reach your customers,  how we’ll get them to buy from you, and how we’ll measure progress
  • Once we have your feedback & approval, we’ll execute this plan, which typically involves updating your existing website, and creating assets based on the type(s) of advertising you’re interested in persuing.

At the end of the day our goal is to help your business utilize your website as a business tool. We want to ensure your website is generating emails & phone calls for your business & get your website in front of the people searching for what you have to offer, with the end result being a return on your marketing investment.

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