Lehigh Valley Social Media Marketing Services

In the past few years, the internet has drastically changed: every day people are publishing their thoughts, comments and reviews on hundreds of websites across the internet. As a result the web has become more social – due how easy it has become for anyone to publish & share their thoughts. Business owners hear about Facebook, Twitter, Pinterest, etc and either become excited or want to bury their head in the sand. The sheer amount of social media websites on the web are staggering. Which ones do you join? Which ones will get you more customers? These are valid questions every business owner should be asking.

Using Social Media To Drive Sales

social media facebook twitter google+ youtube LinkedinWhile you can use social media to accomplish many goals, we’re focused on a return on your marketing investment. Some examples are as follows:

  • Using Facebook to create a pay-per-click campaign focusing on certain demographics. Let’s say you want homeowners in Allentown who make over $100,000 per year to sell homeowner services to. You can then set up a landing page on your Facebook account where you’ll set up an email capture form.
  • Using LinkedIn to create a pay-per-click campaign to find key decision makers for companies that net over 2,000,000 in revenue per year in the lawn care service industry.

These are just a few examples of how we can leverage social media websites to achieve real business goals. The reality is each website and each set of goals will require a custom plan to accomplish goals. We’ll be happy to work on a custom plan for your website that includes:

  • Research & analyze your business to understand your market, competition, issues  and opportunities.
  • We contrast your products & services against your target customer profiles – from this we’ll create a marketing plan. This plan includes how we’ll reach your customers,  how we’ll get them to buy from you, and how we’ll measure progress
  • Once we have your feedback & approval, we’ll execute this plan, which typically involves updating your existing website, creating special pages on or off-site  to host an offer & capture leads, and creating advertising assets such as image ads and ad copy.

At the end of the day our goal is to help your business utilize your website as a business tool. We want to ensure your website is generating emails & phone calls for your business & get your website in front of the people searching for what you have to offer, with the end result being a return on your marketing investment.

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